Ex European Junior Surf Champion Alain Riou and ex Billabong and Element Brand Manager Olivier Cuissot aka "Buffalo", kindly had me over to their HQ in the creative beehive that is becoming the Zone de Pedebert in Soorts Hossegor. So a few days back they set off to show us at InHossegor their latest venture together: the up and coming eco responsible RareForm brand.
The idea behind this project is clear, inline with a new eco-responsable generation that we are becoming and that our children are inheriting. This unique new company have created from American advertising banners (some from Hurley on WSL competitions, some from street adverts): board bags, gym bags, banana bags, wallets and other ultra cool and unique items.
Upcycling is the new creation.
These banners are taken down and then cut and beautifully stitched to make individual items, no replicas here. Every accessory is unique, you choose your own and you know nobody will be riding around with the same. That's a rarity in these times of mass production and we like that.
RareForm was created in the US by two inspired brother, Alec and Aric Avedissian in 2012. The project was created with an aim to respect the planet, upcycle and still make original and endurant products.
The company is also a partner in 1% for the planet (so they give 1% of earnings to ecofriendly projects).
And we like that too.
Alain and Olivier are so enthusiastic about this brand that they have brought to Europe, we thought that we needed to share their drive with you all and maybe help you to make a new discovery too. It's great to see people who are so involved in their projects and have a message to share as well as being super credible in the Surf industry, as well as being part of our locals here in Hossegor.
For more information on the brand go to RareForm here, the online shop is also on the website if you want to be the owner of one of these awesome bags. The other alternative is to go to the Vissla or Corezone shops in Soorts Hossegor to see the bags for yourself.
We sent Rae our new guest writer to the Shredmill, Surf Camp heaven, to meet the owners and creators Marty and Gav.
Here's her accountant of a very fun and very wave orientated conversation.
I arrived on a fairly residential street, expecting to find a recognizable sign, something that, well, looked like a hostel. Instead, I walked into the garden of a large house, the only indication of it being a lighthouse for wayward travelers and surfers being the large amount of suitcases and hand painted signs everywhere.
Marty and Gav, the owners and creators of The Shred Mill, greeted me with a can of cold beer. As I sat in the sun in a hammock (don’t ever become a writer, it’s a terrible idea) I learned a bit about them. Both are from the UK – Gav is from Wales and Marty is from around London. However, both have been traveling and working seasons for years and years now. Neither had ever run a hostel before – they told me that they rented a house before this one and gave it a go. It worked so well that they did it again the following season.
R: So…this place is awesome. How did you guys get the idea?
G: There aren’t really that many places like it in Hossegor. Before the surf house, we used to work in restaurants and there wasn’t really anywhere for our mates to stay when they came that was affordable and that was cool to hang out at.
R: Ok, so those are ducks. Why…?
M: Yep – we’ve had them since they were chicks. We just found them on the Bon Coin – you couldn’t really tell their names apart since they were like chicks so we called them the Lads. They’re quite intelligent as well – they say they’re like dogs and you can call them and train them to come to their name. Lads? Lads!!!
The Lads don’t respond
M: When they’re hungry they run out.
R: It’s just ‘cause I’m here.
R: Why Hossegor?
M: Good waves. Good waves, and it’s relaxed.
G: It’s pretty much the surf capital of Europe, and it’s got guaranteed good waves, good parties, good people, and good vibes.
R: So what’s been difficult about opening a hostel? I think that’s in the back of a lot of traveler’s minds – what your ideal hostel would look like.
M: It’s not really that difficult; you learn a lot of stuff as you go.
G: If you’ve traveled enough, you’ve obviously met a lot of different types of people and if you can just adjust yourself to those people, that’s pretty much all you need to do. As long as people are happy, it’s pretty easy.
M: You learn stuff all the time from people coming and staying, and when it’s your place, you can literally just say “ok let’s do this” and change something.
This is obviously not the only surf house / hostel. While its proximity to the beach doesn’t hurt, what makes the Shred Mill different is its malleability. It’s somewhere in between two guys inviting you into their house and a professional establishment.
Marty and Gav have created what they think a surf hostel should be. This includes a spacious common kitchen, where Marty sometimes cooks for the guests (he used to be a chef), a living room with several gaming consoles and books, and a deposit of usable skateboards and long boards that guests can borrow. Marty and Gav did a lot of work on the house, the result being shiny bathrooms and IKEA worthy bedrooms. If, instead, you prefer the breeze of the ocean betwixt your unmentionables, they even built an outside shower.
The Shredmill's link is HERE
⚓VIDEODROME - BORDEAUX ALL STAR GARAGE BAND at Heads Beach Brewery
Bordeaux based Videodrome come to pump some synth punk into our ears at Heads.
When: 25th July from 9pm onwards
Where: Heads Beach Brewery, Place des Bourdaines (beach), Seignosse
The Circus - Capbreton
Soul and Reggae with Sara Lugo and some Hip Hop and Reggae with I SENS & The DIPLOMATIK'S
Where:Le Circus, 9, rue du Hapchot, 40130 Capbreton, Aquitaine, France
When: 29th July from 9pm
Bon Air at the Billabong Store
They are back in the area and we love it. Come stay with us please Bon Air, we will make you honorary locals.
Where: Billabong Store, 118 avenye Paul Lahary, Hossegor
When: 24th July at 7pm
French Rap with a twist
We love Nefkeu for his ambition, his drive and his flow. Worth going to for the atmosphere he creates at his concerts.
When: 31st July from 11pm until late
Where: Le Traouc, Seignosse Night Club, Route de Vieux Boucau
Designate a driver, you will need to get there by car or it's a nice, and long, walk home.
Doom Doom at Le Coolin
Be there at 7h30pm for a surfboard exhibition then stay on for Doom Doom Tortuga and SVRF Punk DJ Charles Fischer at Le Coolin by the Beach
When: 24th July
Where: Le Coolin a la Plage, La Centrale, Hossegor
also at Le Coolin live music and DJ
When: 25th July from 10pm until late
There was no place else to be but near the beach partying at Le Coolin a few days back for our National Bastille day here in Hossegor. Great music, great vibes, great company. Some photographic highlights below.
Photo credit Old Soul Owl Films
Rae Bathgate joined us at INHossegor for this summer after obsessively clicking the “Contact Us” function during the year. We met up with her at All Good for coffee and realized she had to co write with us this season!
She’s a bizarre mix of American, Scottish, Italian, honorary French, slowly evolving into Catalan. She’s 25 (going on 26) and is working the season in Hossegor. For the rest of the year she lives in Barcelona, where she teaches English and studies for her Masters in journalism.
So…why did you move to Hossegor? Do you surf?
I actually moved here for a variety of reasons: primarily, I wanted to be with my boyfriend (who comes from and lives here) over the summer and spend a few months at the beach, for once. Otherwise, I am vain and shallow and I like to live in beautiful places. The wildlife is beautiful, the ocean is incredible, and everyone seems sunburnt and happy. Plus, the mosquitoes haven’t given me malaria yet, and the cheese is better than in Spain. This is the first time I’ve done seasonal work, and I’m honestly pleased as punch. While here, I want to work and save money for the rest of the year.
To answer your second question, no I don’t. Nor do I swim particularly gracefully (let’s just say I manage not to drown). I could make that my goal for the summer.
Why do you like to write?
I like to write about people and things. I realize that I could stand to be a bit more specific, but it’s true. I really like the details that people don’t see, the characters that you would like to meet, the stories that deserve to be told. It might be a way to compensate for the fact that I live a fairly boring life, anchored as I am to a computer. My life might be a bit more romantic if I was more attached to pen and paper but it turns out my handwriting is terrible so I gave that up in grade school. I mainly write for culture blogs, so writing for INHossegor is perfect!
If you could interview one person, who would it be?
Although I feel like I should say the name of a famous surfer, I think I would actually like to interview Groucho Marx, because I’d want to ask him how he feels that his legacy is essentially a pair of moustache glasses which tickle your nose. Also, his answers would be all in puns, and everyone would love it and then I’d become famous.
What do you want to do in Hossegor/Les Landes? What would you like to see?
Well, like I said, my first goal would be to learn how to surf and not die in the process (in lieu of that, I would also take learning how to bodyboard/paddle/standup and not die). I want to go camping as much as possible, I want to meet as many people as I can, and while I’m at it, I want to eat as much Gateau Basque as possible! Wish me luck!
Bon Air in Concert at Le Surfing
Yeahhh! Bon Air is in concert at our local Estagnots night spot le Surfing. Apart from the fab musical value of this French duo, we like to stare at both these musicians cause they are so goddam cute.
Where: Le Surfing, Estagnots Beach
When: 19th July, here are the details
Latino Fiesta Tonight at Le Coolin a la Plage
Yes, we like the idea of brushing up on our salsa and getting on down to some latino beats.
Where: Le Coolin a la Plage, La Centrale Hossegor
When: Tonight 16th July from 11pm
Photography and opening of exhibition - Boul Rostan at Bidonvilla
The very talented Boul Rostan opens his exhibition of ethereal and romantic photography at Bidonvilla in Soorts Hossegor, come meet the artist and escape with his work.
Where: Bidonvilla, ZI Pedebert
When: Saturday 18th July from 7h30pm onwards
Pop Up Store Night Out
Our friends at the Pop Up Store in Hossegor invite you to drinks and live music and benefit from 10% on certain local designers. No excuses.
Where: Pop Up Store, 40 Place Louis Pasteur, Hossegor
When: Friday 17th July from 6pm to 9pm
Fetes de Tyrosse
Taste the local culture and go try the local Fetes, make sure you take the bus on the way back. Be prepared, beer fest and street party.
Where: Saint Vincent de Tyrosse
When: from 17th to 21st July
Party on at l'Escargot
Outdoor DJ, open from midnight till DAWN. Only place around that you get to see the sun come up while still drinking your mojito.
Where: L'Escargot Night Club, Le Penon beach, Seignosse
When: Saturday 18th July from midnight till sunrise
Season is heating up and there's lots to do. So let's get cracking.
Friday night Beach Bash at the Coolin
Near the beach, live DJ and live music feat. Radiator
Photos of the night on Inhossegor this week so put a smile on.
Where: Coolin à La Plage, La Centrale, Hossegor
When: Friday 10th July from 10pm till late
Lady Killers play at Heads Beach Brewery
At the very brilliant Heads Beach Brewery, some good rock by the charmingly named Lady Killers. Don't take it literally.
When: Tonight Thursday 9th July around 9pm
Where: Heads Beach Brewery, 4 place des Bourdaines, Seignosse
Binary Pool Session Hossegor
What a great excuse to bring your drinks and party by the pool for the afternoon.
When: 14th July - afternoon - please check HERE for more updates
Where: by the Old Roundhouse, La Centrale, Hossegor
Groundation and Tom Fraget and I&I Livity
An awesome line up, at Bourdaines Concert hall.
When: 16th July at 8pm
Where: Salle des Bourdaines, 68 avenue des Arenes, Seignosse
Book tickets on www.yuticket.com
Avrosse at the Escargot
This British DJ is here to mix his stuff and sooth our ears.
When: Friday 10th July from midnight until early morning
Where: Escargot nightclub, Seignosse Le Penon
It's back on and we highly recommend you attend. Anglet's Surf Film Festival returns.
It's been 13 years since the creation of this event that brings together the best international productions on the theme of surfing, to enable the spectator to discover stories, incredible projects, extraordinary personalities with more than 50,000 people attending.
100% free or charge
120 hours of projections
104 jury members
and always with Joël de Rosnay as Honorary President.
The Surf Film Festival is an adventure built upon passion and curiosity, for the perfect shot, the ocean, humanity ... and of course sublime waves.
Where: Esplanade des Gascons, Chambre d’Amour, 64600 Anglet
When: over Friday 10th to Monday 13th July - programme here
Here's some pics of yesterday night's smashing opening of the StepArt store in Hossegor. Lots of people, lots of fun, lots of great beer courtesy of Woll, good ham and cheese and chilling vibes on the decks.
Spot yourself or your friends. You've been Paparrazzied Inhossegor.